About Us | La Luz Lifestyle
VANESSA
I'm Vanessa, the founder of La Luz Lifestyle and La Luz Kids.
A brand born out of love and the desire to create a positive impact for women and children.
My life has led me through various challenges, but it has also given me the strength to make the right choices and grow. I am proud of this, and I want to share this pride with others.
La Luz originated during my volunteer work at the Food Bank in Aruba, where I witnessed poverty firsthand.
Inspired by this experience, I started making bracelets in the evenings to raise money for children, so I could directly provide them with food.
This passion led to the establishment of La Luz, where I spread love and hope for women and children.
At La Luz, we believe that everyone should believe in themselves, regardless of circumstances. With our jewelry, we want to spread a message of hope and empowerment. We are convinced that a positive mindset enables you to achieve much more, even in difficult times.
For every product sold, La Luz donates an amount to Free a Girl, a foundation that combats the sexual exploitation of young children worldwide. In this way, we want to make a difference together and spread love and support.
Thank you for taking the time to read my story.
Follow us on Instagram and become part of our journey towards love and empowerment for women and children!
@laluz.lifestyle
@laluz.lifestyle.kids
Love, Vanessa
Frequently asked questions about La Luz Lifestyle
Who is behind La Luz Lifestyle?
La Luz Lifestyle was founded by Vanessa van Hooijdonk. The brand emerged from her desire to make a positive impact on women and children through small gestures. What started with making bracelets for charity grew into La Luz Lifestyle and La Luz Kids.
How did La Luz Lifestyle come about?
The idea for La Luz originated during Vanessa's volunteer work at the Food Bank in Aruba. There, she saw firsthand the impact poverty can have on children. She started making bracelets in the evenings to raise money and directly help children. From that idea, La Luz eventually grew: a brand where jewelry, positive messages, and social engagement come together.
Where is La Luz Lifestyle located?
La Luz Lifestyle is located in Bavel, North Brabant. From there, we sell and ship our jewellery, gifts, and Kids Collection to customers throughout the Netherlands.
What does La Luz stand for?
La Luz literally means "the light". For us, it represents strength, hope, connection, and the confidence to choose your own path. With our jewelry and gifts, we want to give people a small daily reminder to keep believing in themselves.
Which charities does La Luz Lifestyle support?
La Luz Lifestyle supports the Free a Girl Foundation, an organization dedicated to combating the sexual exploitation of children. Through La Luz Kids, we also contribute to the Princess Máxima Center. In this way, we strive to connect our collections with a broader positive impact for women and children.
Why does La Luz revolve around jewelry with meaning?
We believe that jewelry can be more than an accessory. A bracelet, necklace, or gemstone can be connected to a person, memory, intention, or message. That's why meaning is central to many of our collections: something beautiful to wear, but also something that reminds you of something important.

